Key Takeaways

• The average cost of a business sign ranges from $2,000 to $5,000, with a national average of $3,500.
• Business sign costs can vary widely, from as little as $100 for a simple A-frame sign to over $200,000 for a large, custom pylon sign.
• Factors that influence the cost of a business sign include the type of sign, materials used, size, design complexity, and installation requirements.

How much does a business sign cost?

The cost of a business sign can vary significantly depending on the type of sign, materials used, size, and other factors. On average, businesses can expect to pay between $2,000 and $5,000 for a new sign, with a national average of around $3,500. However, prices can range from as little as $100 for a basic A-frame sign to over $200,000 for a large, custom pylon sign.

Business signage cost by type

Different types of business signs come with varying price tags:

• A-frame sign: $100 – $500
  • Made with wood, metal, or plastic
  • Designed to be placed outside during business hours for passerby visibility
• Awning sign: $500 – $5,000+
  • Integrated into the fabric awning structure above a storefront
  • Printed or sewn graphics directly on the awning material
• Channel letter signs: $2,000 – $20,000+
  • Individual letters or logos mounted directly on the building façade
  • Metal or plastic, often with LED or neon illumination behind each letter
• Digital / electronic message signs: $5,000 – $10,000+
  • Electronic display using LED, LCD, or other technology to show changing images and video
  • May cost as little as $50 or as much as $30,000+
  • Often programmable remotely via online software for real-time updating
• LED-lighted sign: $2,000 – $20,000
  • 24/7 visibility
  • Flat panel signs with LED (light emitting diode) pixel grids to form images and text
  • Energy efficient with long lifespan
• Monument sign: $5,000 – $20,000+
  • Freestanding, ground-mounted sign placed near entrance
  • Often made of stone, brick, or metal
  • May require concrete foundation and structural support (larger sizes)
• Neon sign: $1,000 – $30,000
  • 24/7 visibility
  • Glass tubing filled with neon gas that illuminates brightly when electric current is passed through
  • Iconic, eye-catching style often used for branding
• Pylon signs: $10,000 – $200,000+
  • Tall freestanding signs supported by one or more poles mounted in the ground
  • Often lit from the inside for 24/7 visibility
  • May require concrete foundation and structural engineering (larger sizes)
• Vehicle signs: $250 – $5,000
  • Magnetic or vinyl graphics applied to company vehicles
  • Helps promote business on the go
• Wall sign: $500 – $5,000
  • Hangs on the outside wall of a building near the entrance
  • Made of materials like aluminum, plastic, or wood
  • Many graphics and lighting options
• Window sign: $100 – $1,000
  • Attaches to the inside or outside of a window
  • May be vinyl graphics, individual letters, or painted directly on the glass

Business sign cost by material

The material used for a business sign can also impact its overall cost:

• Painted plywood: $50 – $500+
  • Simple and affordable
  • Prone to weather damage
• Fabric: $100 – $1,000+
  • Plastic, vinyl, or nylon options with varying durability and fade resistance
  • May be a simple banner or integrated into the awning structure above a storefront
• Punched metal / metal lettering: $250 – $2,000+
  • Strong and weather resistant
  • Can create a modern or retro feel
• Neon: $200 – $1,000+
  • Glass tubing letters filled with neon gas that lights up when powered on
  • Prone to more frequent weather damage

Commercial sign installation cost factors

Several factors can influence the final cost of installing a business sign:

• Design & engineering costs: Complex designs or large signs may require professional design and engineering services to ensure structural integrity and compliance with local regulations.
• Installation costs: The complexity of the installation process, including the need for specialized equipment, electrical work, or structural supports, can add to the overall cost of the project.

Business sign FAQs

Where can I put my business signs?

The placement of business signs is often regulated by local zoning laws and building codes. Common locations include on the building façade, in windows, on awnings, and freestanding near the entrance.

Who makes business signs?

Business signs are typically made by specialized sign companies that offer design, fabrication, and installation services. Some businesses may also choose to create their own signs using online design tools or by working with a local graphic designer.

What does a business sign design cost?

The cost of designing a business sign can vary depending on the complexity of the design and the experience of the designer. Simple designs may cost a few hundred dollars, while more complex designs can cost several thousand dollars.

Do I need a permit for a business sign?

In most cases, yes. Local zoning laws and building codes often require permits for business signs, particularly for larger or more complex signs. Check with your local government for specific requirements in your area.

Getting estimates from business sign companies

When planning to install a new business sign, it’s important to get estimates from multiple sign companies to compare prices and find the best option for your needs and budget. Here are some questions to ask potential sign installers:

• What types of signs do you specialize in?
• Can you provide examples of similar projects you’ve completed?
• What materials do you recommend for my specific needs and budget?
• How long will the design and installation process take?
• Are there any ongoing maintenance costs associated with the sign?
• Do you handle any necessary permits or zoning approvals?

By carefully considering your options and working with an experienced sign company, you can create an effective and eye-catching business sign that helps attract customers and promote your brand.